Nov 18 2020 Ryan Manchee Webinar Programmatic Industry News Technology and Talent in Agencies of the Future Featured: Jay Pattisall Principal Analyst, Forrester After weathering a significant drop in marketing spend, the loss of thousands of agency jobs, and radical shifts in production and remote work, agency and technology professionals are seeing a comeback. But don’t expect agencies and clients to get back to business as usual. Agencies will swarm their talent with more technology and automation to make smarter marketing decisions and facilitate stronger partnerships. Join guest speaker, Forrester Principal Analyst and former agency executive Jay Pattisall, for a conversation about how agencies and marketers will evolve their relationships and performance in 2021 and beyond. Watch Webinar ► View Slides What to Expect From Basis Technologies Webinars Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape. Get to know our expert Jay Pattisall Principal Analyst, Forrester Jay is Forrester’s expert on creative, media, marketing, and in-house agencies. His research explores the future of the agency sector, in-housing, media, and creativity. He helps CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing, and consumer engagement.
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