Feb 2 2023 Blog Industry News Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week’s Digest of Top Digital Marketing Content Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital marketing content.Read More
Feb 1 2023 Blog Audio Digital Audio Advertising in 2023 What's the state of digital audio advertising in 2023? Learn the latest stats on the channel and how marketers can harness its ...Read More
Jan 31 2023 Blog Industry News Innovations in Search and Social [January 2023] LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social news and resources.Read More
Jan 30 2023 Blog Strategy 3 Strategies to Help Tech Marketing Teams Weather Unpredictability Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies they can use to weather ...Read More
Jan 27 2023 Blog Programmatic The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industryRead More
Jan 26 2023 Blog Programmatic Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Jan 25 2023 Blog Health & Pharma What’s Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it ...Read More
Jan 24 2023 Blog Programmatic Everything You Need to Know About Programmatic Guaranteed What is programmatic guaranteed? How does it differ from other buying methods? And most importantly, what benefits does it offer? ...Read More
Jan 23 2023 Blog Retargeting What is Retargeting and How Does it Work? What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those questions, and more, here.Read More
Jan 19 2023 Blog Health & Pharma Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.Read More
Jan 18 2023 Blog Health & Pharma For Healthcare Marketers, Building Customer Relationships Is Crucial Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad ...Read More
Jan 12 2023 Blog Connected TV Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.Read More
Jan 11 2023 Trends Candidates & Causes 2023 Trends for Candidates & Causes Marketers As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.Read More
