Oct 20 2021 Blog Candidates & Causes How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences. As lack ...Read More
Oct 15 2021 Blog New Era, New Name, New Chapters to Fill – Centro is Now Basis Technologies It’s never easy to say goodbye to something we’ve owned or worn for years, to something that’s comfortable and familiar, to ...Read More
Oct 12 2021 Blog What Can Advertisers Do About Misinformation and Hate Speech on Social Media? With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their ...Read More
Oct 1 2021 Blog A Benchmarking Tool Exclusive to Basis! By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and ...Read More
Sep 20 2021 Blog Financial Services 5 Financial Services Advertising Tips and Tricks Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their ...Read More
Sep 10 2021 Blog The Keys to Bringing Programmatic Advertising In-House A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...Read More
Sep 9 2021 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going to grow in the years ...Read More
Sep 1 2021 Blog DIAL: Digital Innovations Awesome List (September 2021) We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!Read More
Aug 26 2021 Blog Cannabis 5 Considerations for Cannabis Advertising We put together a list of our top 5 considerations for effective cannabis advertising that any brand can use to build their ...Read More
Aug 19 2021 Blog 3 Things to Know about Podcast Advertising in 2021 So what should advertisers know about the uses of podcast advertising for reaching consumers? Read this to find out.Read More
Aug 13 2021 Blog Digital Video Advertising Trends By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Aug 6 2021 Blog Don’t Forget to Breathe: Reframe Community Group Our Reframe community group provides a safe space to rethink how we understand mental health conditions and discuss practices to ...Read More
