Jan 27 2022 Blog Retargeting On the Topic of Google Topics Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.Read More
Jan 26 2022 Blog Career Growth Now is the Time to Invest in Training and Education In the context of the Great Resignation, companies would do well to set up robust training programs.Read More
Jan 25 2022 Blog Programmatic Programmatic 101: The Benefits of Programmatic Advertising Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.Read More
Jan 20 2022 Blog Strategy The Pressures Driving Marketing’s Data Consolidation Imperative We break down five forces converging on marketing and dissect why high-quality, consolidated data is the key to navigating them ...Read More
Jan 19 2022 Blog Programmatic Advertise Ethically with Basis Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution. Read More
Jan 13 2022 Blog Workplace Culture Want a Successful, Fulfilled Team? Lead With Humility These five humility-focused practices are sure to benefit leaders of all kinds.Read More
Jan 12 2022 Blog Financial Services Cryptocurrency, NFTs, and Blockchain Advertising in 2022 When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.Read More
Jan 10 2022 Blog Workplace Culture What’s the Role of Positivity in the Workplace? To reflect on one of Basis' guiding principles, Choose Positivity, we asked people across the company for their perspectives on ...Read More
Dec 20 2021 Blog Strategy 4 Quick Tips for Marketing Success in 2022 From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming ...Read More
Dec 15 2021 Blog Identity 2021 Roundup: Everything We Published About the Future of Identity in Advertising Are you looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and ...Read More
Dec 10 2021 Blog Strategy Our Top 10 Blog Posts of 2021 Throughout 2021, Basis Technologies worked to bring you the latest news and insights from ...Read More
Nov 30 2021 Blog Identity Three Types of Identity Solutions to Consider in a Cookieless World For the most part, identity solutions for a cookieless world fall into three categories. Read on to learn about the pros and cons ...Read More
Nov 22 2021 Blog Strategy Programmatic I/O 2021: Takeaways on Identity and Contextual Targeting The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main ...Read More
