Jul 1 2022 Blog Programmatic Understanding the Basics of Bid Shading We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.Read More
Jun 30 2022 Blog Industry News Scout: Cannes Lions Takeaways, Recession Advertising, and More in This Week’s Digest of Top Digital Marketing Content The podcast boom, Netflix ads, Carbon Prevention Media, and more feature in this week's digest of the best digital advertising ...Read More
Jun 29 2022 Blog Candidates & Causes Targeted Political Advertising in 2022: Challenges and Opportunities Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political ...Read More
Jun 27 2022 Blog Audio Listen Up! Here’s What the Podcast Boom Means for Marketers. The podcast industry has exploded in the past several years. Here's what marketers should know.Read More
Jun 24 2022 Blog Travel & Tourism Six Trends and Best Practices for Travel Marketers in 2022 We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.Read More
Jun 23 2022 Blog Industry News Scout: Free Streaming Services, TikTok Subcultures, and More in This Week’s Digest of Top Digital Marketing Content Meta's big settlement, shoppable ads from Roku and Walmart, and more feature in this week's list of top digital advertising ...Read More
Jun 16 2022 Blog Industry News Scout: The Red-Hot Tech Talent Market, B2B’s Shining Moment at Cannes, and More in This Week’s Digest of Top Digital Marketing Content The hot tech talent market, B2B's moment in the spotlight at Cannes, and more feature in this week's list of top digital ...Read More
Jun 15 2022 Blog Social Media The Do’s and Don’ts of TikTok Marketing With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when ...Read More
Jun 13 2022 Blog Retail & E-commerce 3 Strategies for Retail Marketing During Inflation and Economic Upheaval Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do? Read More
Jun 10 2022 Blog Programmatic Everything You Need to Know About Programmatic In-Housing Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.Read More
Jun 9 2022 Blog Industry News Scout: LGBTQ Pride, Cannabis Marketing Challenges, and More in This Week’s Digest of Top Digital Marketing Content Podcast ads, pride, privacy, cannabis and more feature in this week's list of top digital advertising content.Read More
Jun 9 2022 Blog Strategy Improve Client Relationships with Automated Report Dashboards Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client ...Read More
Jun 6 2022 Blog Video The Ultimate Guide to Direct Response Marketing A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.Read More
