Nov 22 2021 Blog Programmatic I/O 2021: Takeaways on Identity and Contextual Targeting The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.Read More
Nov 18 2021 Blog Restaurant & Dining New Trends in Food and Beverage Advertising Hungry for some knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.Read More
Nov 12 2021 Blog Financial Services 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the ...Read More
Nov 10 2021 Blog Retail & E-commerce Should You Be Advertising During a Supply Chain Crisis? See why businesses would be wise to continue advertising through any supply chain crisis.Read More
Nov 9 2021 Blog DIAL: Digital Innovations Awesome List (November 2021) At Basis, we know that keeping up with trade pubs and latest trends can be tough, not to mention time-consuming. To make that ...Read More
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic ...Read More
Oct 25 2021 Blog Becoming Basis: A Rebrand Roundtable After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their ...Read More
Oct 20 2021 Blog Candidates & Causes How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift ...Read More
Oct 19 2021 Blog Automation vs AI The terms “AI” and “automation” are often used interchangeably, but in order to make smart decisions about how to invest ...Read More
Oct 15 2021 Blog New Era, New Name, New Chapters to Fill – Centro is Now Basis Technologies It’s never easy to say goodbye to something we’ve owned or worn for years, to something that’s comfortable and familiar, to ...Read More
Oct 12 2021 Blog What Can Advertisers Do About Misinformation and Hate Speech on Social Media? With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their ...Read More
Oct 1 2021 Blog A Benchmarking Tool Exclusive to Basis! By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and ...Read More
Sep 20 2021 Blog Financial Services 5 Financial Services Advertising Tips and Tricks Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their ...Read More
