DSP Top-Ranked Demand Side Platform (DSP) Automated and comprehensive. Basis DSP is different. It’s the only DSP united with search, social, and site direct via a single interface. Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets—plus the ability to plan, buy, and manage campaigns. Basis DSP unites front-to-end workflow automation with programmatic digital media planning and activation. Interoperability with search, social, and ad server platforms enable media professionals to plan and approach digital media strategies. Billing automation within Basis DSP creates seamless processes to reconcile delivery numbers and create/pay invoices easily. Plan, negotiate, and track custom PMP offerings across thousands of premium publishers—without ever having to leave Basis. DSP + Advertising Meet goals and create impact with omnichannel automation. Vimeo Link Features Artificial Intelligence Artificial Intelligence Utilize Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data. Learn More Private Marketplaces Private Marketplaces Leverage 20+ years of publisher relationships and our best-in-class Private Marketplace (PMP) library of over 2,000 active private deals across hundreds of top sites. Learn More Data & Inventory Data & Inventory Access the industry’s leading exchanges, along with 25,000+ audience segments across over 30 different data providers, flexible and intuitive inventory, and data targeting options. Learn More Brand Safety & Privacy Brand Safety & Privacy Protect your brand’s reputation proactively and in real-time, with extensive partner vetting, automated monitoring, and premier integrations, to ensure privacy-compliant addressability and measurement. Learn More DMP Solutions DMP Solutions Use first-party data from customers to learn more about audiences, build custom audience segments and messaging, and find new customers with look-a-like targeting. Learn More Programmatic Advertising Channels & Devices Audience reach—redefined by Basis. Connected TV Connected TV Access TV audiences via brand safe networks and platforms. Learn More Video Video Drive higher engagement with the power of video advertising. Learn More Native Native Advertise where consumers are most engaged. Learn More Audio Audio Reach consumers where they are listening. Learn More Display Display Use high-impact display ads to engage audiences. Learn More Mobile Mobile Find your customers anywhere, on any device. Learn More Retargeting Retargeting Convert more customers with retargeting. Learn More Programmatic Programmatic Leverage the power of programmatic buying. Learn More Targeting & Measurement Cross-Device Targeting Reach unique segments across multiple touchpoints, attribute conversions to the appropriate device, and drill into performance data. Learn More Contextual Targeting Leverage Natural Language Processing (NLP) to better understand semantics/tone and reach consumers in contextually relevant and brand safe environments. TV Targeting Complement offline TV buys with set-top box data to target audience segments by program genre, dayparts, viewing habits, or tentpole events. Hyper-Local Target users in the moment with powerful geo-fencing capabilities—select granular points on a map, upload street addresses, or target places by category. Behavioral & Demographic Target different audiences based on a variety of demonstrated behaviors, such as interest or intent, utilizing 40+ different data providers in Basis. Retargeting Capture users driven to your site, organically or through paid media, with re-marketing messaging. Drive conversions for users who have already shown interest. Learn More Related Content Jan 9 2021 Guide A Digital Marketer’s Guide to Choosing a DSP The selection and implementation of a demand-side platform (DSP) is no small feat. You need more than a …Read More Mar 9 2020 Blog Programmatic Advertising 101: What is a DSP? You need to get started using programmatic buying tools, but you’ve never done it before, and you …Read More Mar 9 2022 Blog Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms …Read More A New Era in Advertising Transform your business today. Connect With Us
Jan 9 2021 Guide A Digital Marketer’s Guide to Choosing a DSP The selection and implementation of a demand-side platform (DSP) is no small feat. You need more than a …Read More
Mar 9 2020 Blog Programmatic Advertising 101: What is a DSP? You need to get started using programmatic buying tools, but you’ve never done it before, and you …Read More
Mar 9 2022 Blog Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms …Read More
