DSP

The #1-Rated
Demand Side
Platform (DSP)

Collection of five badges from G2: Leader in Display Advertising, Summer 2021; Leader in Mobile Advertising, Summer 2021; Leader in Demand Side Platform, Summer 2021; Leader in Cross-Channel Advertising, Summer 2021; and Leader in Video Advertising, Summer 2021.

Automated and comprehensive.

Basis DSP is different.

It’s the only DSP united with search, social, and site direct via a single interface. Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets—plus the ability to plan, buy, and manage campaigns.

  1. Basis DSP unites front-to-end workflow automation with programmatic digital media planning and activation.
  2. Interoperability with search, social, and ad server platforms enable media professionals to plan and approach digital media strategies.
  3. Billing automation within Basis DSP creates seamless processes to reconcile delivery numbers and create/pay invoices easily.
  4. Plan, negotiate, and track custom PMP offerings across thousands of premium publishers—without ever having to leave Basis.

DSP + Advertising

Meet goals and create impact with
omnichannel automation.

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Features

    Artificial Intelligence

    Artificial Intelligence

    Utilize Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data.

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    Screenshot of the visual data insights that are provided by Basis' algorithmic and machine learning optimizations.
    Private Marketplaces

    Private Marketplaces

    Leverage 20+ years of publisher relationships and our best-in-class Private Marketplace (PMP) library of over 2,000 active private deals across hundreds of top sites.

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    Screenshot of the private marketplace inventory directory available within Basis.
    Data & Inventory

    Data & Inventory

    Access the industry’s leading exchanges, along with 25,000+ audience segments across over 30 different data providers, flexible and intuitive inventory, and data targeting options.

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    Screenshot of the industry's leading exchanges that are available within Basis.
    Brand Safety & Privacy

    Brand Safety & Privacy

    Protect your brand’s reputation proactively and in real-time, with extensive partner vetting, automated monitoring, and premier integrations, to ensure privacy-compliant addressability and measurement.

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    Screenshot of how brand safety and privacy compliance are build right into Basis' user interface.
    DMP Solutions

    DMP Solutions

    Use first-party data from customers to learn more about audiences, build custom audience segments and messaging, and find new customers with look-a-like targeting.

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    Screenshot of the first-party data and custom audience segments available within Basis.

    Programmatic Advertising Channels & Devices

    Audience reach—redefined by Basis.

    Connected TV

    Connected TV

    Access TV audiences via brand safe networks and platforms.

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    Video

    Video

    Drive higher engagement with the power of video advertising.

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    Native

    Native

    Advertise where consumers are most engaged.

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    Audio

    Audio

    Reach consumers where they are listening.

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    Display

    Display

    Use high-impact display ads to engage audiences.

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    Mobile

    Mobile

    Find your customers anywhere, on any device.

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    Retargeting

    Retargeting

    Convert more customers with retargeting.

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    Programmatic

    Programmatic

    Leverage the power of programmatic buying.

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    Targeting & Measurement

    Cross-Device Targeting

    Reach unique segments across multiple touchpoints, attribute conversions to the appropriate device, and drill into performance data. Learn More

    Contextual Targeting

    Leverage Natural Language Processing (NLP) to better understand semantics/tone and reach consumers in contextually relevant and brand safe environments.

    TV Targeting

    Complement offline TV buys with set-top box data to target audience segments by program genre, dayparts, viewing habits, or tentpole events.

    Hyper-Local

    Target users in the moment with powerful geo-fencing capabilities—select granular points on a map, upload street addresses, or target places by category.

    Behavioral & Demographic

    Target different audiences based on a variety of demonstrated behaviors, such as interest or intent, utilizing 40+ different data providers in Basis.

    Retargeting

    Capture users driven to your site, organically or through paid media, with re-marketing messaging. Drive conversions for users who have already shown interest. Learn More

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