Artificial Intelligence (AI)

Automation
Through AI

Reduce tedious manual optimizations—spend
more time on strategy.

Artificial Intelligence (AI) in digital advertising generates better outcomes for campaigns by using predictive modeling to find and optimize audiences and placements that are more likely to convert.

Benefits of AI in Advertising

Basis uses a combination of AI and machine learning to allow for
customizations based on unique campaign goals.

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Saves time and increases efficiencies.

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Reduces ad spend waste to optimize media.

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Increases conversions with best device type, placement, price.

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Informs decision-making with real-time data and insights.

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