Audio Advertising Tune in with audio advertising by Basis Technologies. What is Audio Advertising Digital audio advertising uses voices and sounds to generate emotion. It’s the personal experience that allows listeners to use their imagination; to visualize themselves engaging with the product or service and apply it to their lives. Audio advertising gives advertisers the ability to customize, resonate with unique audiences, and inspire brand engagement. Where do people encounter digital audio advertising? 0Desktop 0Mobile 0Smart Speaker eMarketer, 2019 Audio Ad Types Audio advertising offers a way for users to consume media as actively or passively as they please. Ads can be pure audio or can also have a companion ad as an added visual. Audio Ads All sound; no visuals. Typically 15-, or 30-60 seconds in length with a voiceover. Companion Ads Sound paired with a visual. Gives users a place to click to engage further with the brand/product. Advertisment Your browser does not support the audio element. Reach your audience with audio advertising Audio advertising formats offer marketers engaged listeners and a high share of voice, because users are served only one, non-skippable ad at a time. Why Audio Advertising? Audio ads help advertisiers share their voice with audiences. Lift Purchase Intent Create a deeper level of engagement by providing a personal audio experience that drives key advertising metrics. Reach a Unique Audience Extend messaging to a growing audience of users that are highly focused on their selected content of choice, in-home, and on-the-go. Track Results Quickly Analyze audio ad metrics daily and implement optimizations quickly and accurately. Decrease Cost & Time Reach target audiences at less cost, with fewer resources and production time, compared to other media types. Enhance Brand Safety Access quality inventory, non-skippable ads, and in-app listening to diminish fraudulent activity. “Digital audio ads are memorable and motivational—they drove 24% higher recall than display ads and were 2x as likely to lift purchase intent.” —Nielson Media Lab Study, 2019 “Two-thirds of the U.S. population listens to audio.” —eMarketer, 2019 “211 million U.S. consumers listen to digital audio.” —eMarketer, 2019 Audio Advertising with Basis Technologies Bring digital audio into your team’s overall ad strategy seamlessly, with Basis Technologies. At Basis Technologies, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Audio advertising is always evolving and an intimate way to connect with audiences. Don’t miss out on this optimal avenue for awareness or response-oriented campaigns. Related Content Aug 20 2020 Blog What is Digital Audio Advertising? What is Digital Audio Advertising? Digital audio advertising has ballooned over the past few years as …Read More Jul 2 2021 Webinar Audio Advertising: The Inside Track Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented …Read More Jul 23 2020 Blog Stream Audio: Broadcast Experience, Digital Execution The best part about Streaming Audio is that it mirrors the offline experience while providing advertisers …Read More A New Era in Advertising Transform your business today. Connect With Us
Aug 20 2020 Blog What is Digital Audio Advertising? What is Digital Audio Advertising? Digital audio advertising has ballooned over the past few years as …Read More
Jul 2 2021 Webinar Audio Advertising: The Inside Track Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented …Read More
Jul 23 2020 Blog Stream Audio: Broadcast Experience, Digital Execution The best part about Streaming Audio is that it mirrors the offline experience while providing advertisers …Read More
