Privacy & Advertising Effective and Compliant Solutions Basis Technologies is prepared for the future of identity. The deprecation of third-party cookies and other identifiers is forcing the industry to reimagine how audience targeting, frequency capping, and attribution can be brought forward in a privacy-friendly manner. How did we get here? scroll to 2016 scroll to 2017 scroll to 2018 scroll to 2019 scroll to 2020 scroll to 2021 scroll to 2024 2016 GDPR adopted by the European Union. 2017 Apple Intelligent Tracking Prevention (ITP) limits tracking on Safari. 2018 Mozilla Enhanced Tracking Protection (ETP) limits tracking and third-party cookies on Firefox. GDPR goes into effect. California Consumer Privacy Act (CCPA) passed into law. 2019 Microsoft Tracking Prevention (MTP) blocks third-party cookies on its browsers. Apple Intelligent Tracking Prevention (ITP) blocks all third-party cookies in Safari by default. 2020 California Consumer Privacy Act (CCPA) goes into effect. 2021 Apple iOS14 prompts users to opt-out of tracking, reducing the availability of IDFAs. 2024 Google Chrome to block third-party cookies by default. How are Third-Party Cookies Used Today? Unique IDs, such as third-party cookies, as well as browser and mobile identifiers, allow advertisers to track users across websites, serve relevant ads, and measure performance. We are Prepared for Privacy Changes Basis Technologies is developing new tools and features to drive scale and performance for effective privacy-compliant solutions in this new era of advertising. Media Buying LiveRamp IDL: Basis partners with this identity solution that replaces third-party cookies. IDL is widely adopted by publishers with 60% of the Comscore Top 50 signed on. Targeting Contextual targeting: Basis is integrated with four of the leading contextual data providers. First-party data: Basis safely handles millions of first-party records through our partnership with LiveRamp. Private Marketplaces: Users can buy PMP inventory easily and gain immediate access to 1400 pre-negotiated deals covering video, mobile, connected TV, and more. Tracking & Performance Cookieless Conversions: By appending privacy-friendly IDs to every ad click, Basis continuously tracks post-click conversions on an advertiser’s site. Compatible Industry Solutions Conversion Models: Basis’ integration with Google Marketing Platform provides access to their conversion modeling. This approach extrapolates conversion data from trackable sources to those with limitations. Related Content Jun 4 2021 Guide Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis The depreciation of third-party cookies and other matters related to privacy are inevitable and will …Read More Mar 25 2020 Webinar Consumer Privacy and the Future of Advertising How are brands, agencies, and technology providers maintaining data privacy compliance? Answers to that …Read More Apr 29 2022 Blog Why Contextual Targeting is Having a Moment in Digital Advertising What is contextual targeting, how does it work, and why is it a surprisingly great solution for today’s …Read More A New Era in Advertising Transform your business today. Learn More
scroll to 2016 scroll to 2017 scroll to 2018 scroll to 2019 scroll to 2020 scroll to 2021 scroll to 2024 2016 GDPR adopted by the European Union. 2017 Apple Intelligent Tracking Prevention (ITP) limits tracking on Safari. 2018 Mozilla Enhanced Tracking Protection (ETP) limits tracking and third-party cookies on Firefox. GDPR goes into effect. California Consumer Privacy Act (CCPA) passed into law. 2019 Microsoft Tracking Prevention (MTP) blocks third-party cookies on its browsers. Apple Intelligent Tracking Prevention (ITP) blocks all third-party cookies in Safari by default. 2020 California Consumer Privacy Act (CCPA) goes into effect. 2021 Apple iOS14 prompts users to opt-out of tracking, reducing the availability of IDFAs. 2024 Google Chrome to block third-party cookies by default.
Jun 4 2021 Guide Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis The depreciation of third-party cookies and other matters related to privacy are inevitable and will …Read More
Mar 25 2020 Webinar Consumer Privacy and the Future of Advertising How are brands, agencies, and technology providers maintaining data privacy compliance? Answers to that …Read More
Apr 29 2022 Blog Why Contextual Targeting is Having a Moment in Digital Advertising What is contextual targeting, how does it work, and why is it a surprisingly great solution for today’s …Read More