DMP Solutions Harness first-party data to reach more potential customers. What is First-Party Data? As new regulations and enhanced customer privacy impact the volume of third-party data available to marketers, now is the time to pivot to a targeting approach driven by first-party data. Rely less on third-party cookies—build and activate audience segments to create a richer customer journey and provide custom messaging for various segments and buying stages. Benefits of using First-Party Data Learn more about your audience. Boost your performance. Site Insights Do you know your target customer? Find out who is engaging with your website and learn more about them—beyond the basics. Media Insights Did your campaign reach the right people? View impressions to learn more about who saw your ad and better understand your audience. Look-A-Like Modeling How can you reach more high-value customers? Identify your seed audience and grow your target based on those attributes. What’s Possible? With DMP Data. Male 35-45Relationship Status: MarriedAsian Pacific American C-Suite ExecutiveParent of two kids in elementary schoolPlays sports locallyTravels twice a yearCat owner Impact Future Campaigns Utilize data and insights to guide future business decisions. Eliminate Wasted Spend Informed decision-making helps maximize every dollar of your media budget. Optimize for What Works Analyze post-campaign data and focus on the areas that drive the best results. Launch Smarter Campaigns Achieve business success with a digital strategy that performs better and better each time. Recent Content Nov 18 2022 Blog How to Make the Most of Your First-Party Data We outline a few examples of how advertisers can squeeze every last drop of value out of their …Read More Oct 3 2022 Guide Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis Third-party cookie deprecation is transforming the digital advertising industry. How can marketers …Read More Jul 27 2022 Blog Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective Google has once again announced it will be delaying third-party cookie deprecation. Here’s what it means …Read More A New Era in Advertising Transform your business today. Connect With Us
Nov 18 2022 Blog How to Make the Most of Your First-Party Data We outline a few examples of how advertisers can squeeze every last drop of value out of their …Read More
Oct 3 2022 Guide Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis Third-party cookie deprecation is transforming the digital advertising industry. How can marketers …Read More
Jul 27 2022 Blog Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective Google has once again announced it will be delaying third-party cookie deprecation. Here’s what it means …Read More