DMP Solutions Harness first-party data to reach more potential customers. What is First-Party Data? As new regulations and enhanced customer privacy impact the volume of third-party data available to marketers, now is the time to pivot to a targeting approach driven by first-party data. Rely less on third-party cookies—build and activate audience segments to create a richer customer journey and provide custom messaging for various segments and buying stages. Benefits of using First-Party Data Learn more about your audience. Boost your performance. Site Insights Do you know your target customer? Find out who is engaging with your website and learn more about them—beyond the basics. Media Insights Did your campaign reach the right people? View impressions to learn more about who saw your ad and better understand your audience. Look-A-Like Modeling How can you reach more high-value customers? Identify your seed audience and grow your target based on those attributes. What’s Possible? With DMP Data. Male 35-45Relationship Status: MarriedAsian Pacific American C-Suite ExecutiveParent of two kids in elementary schoolPlays sports locallyTravels twice a yearCat owner Impact Future Campaigns Utilize data and insights to guide future business decisions. Eliminate Wasted Spend Informed decision-making helps maximize every dollar of your media budget. Optimize for What Works Analyze post-campaign data and focus on the areas that drive the best results. Launch Smarter Campaigns Achieve business success with a digital strategy that performs better and better each time. Recent Content Aug 11 2022 Blog Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week’s Digest of Top Digital Marketing Content News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week’s digest of …Read More Aug 10 2022 Blog How Custom Dashboards Can Improve Your KPIs and ROI We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both …Read More Aug 8 2022 Blog Wellnesspalooza Season is Here! Learn about our two-month-long series of events aimed at giving our people opportunities to care for all …Read More A New Era in Advertising Transform your business today. Connect With Us
Aug 11 2022 Blog Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week’s Digest of Top Digital Marketing Content News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week’s digest of …Read More
Aug 10 2022 Blog How Custom Dashboards Can Improve Your KPIs and ROI We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both …Read More
Aug 8 2022 Blog Wellnesspalooza Season is Here! Learn about our two-month-long series of events aimed at giving our people opportunities to care for all …Read More