DMP Solutions Harness first-party data to reach more potential customers. What is First-Party Data? As new regulations and enhanced customer privacy impact the volume of third-party data available to marketers, now is the time to pivot to a targeting approach driven by first-party data. Rely less on third-party cookies—build and activate audience segments to create a richer customer journey and provide custom messaging for various segments and buying stages. Benefits of using First-Party Data Learn more about your audience. Boost your performance. Site Insights Do you know your target customer? Find out who is engaging with your website and learn more about them—beyond the basics. Media Insights Did your campaign reach the right people? View impressions to learn more about who saw your ad and better understand your audience. Look-A-Like Modeling How can you reach more high-value customers? Identify your seed audience and grow your target based on those attributes. What’s Possible? With DMP Data. Male 35-45Relationship Status: MarriedAsian Pacific American C-Suite ExecutiveParent of two kids in elementary schoolPlays sports locallyTravels twice a yearCat owner Impact Future Campaigns Utilize data and insights to guide future business decisions. Eliminate Wasted Spend Informed decision-making helps maximize every dollar of your media budget. Optimize for What Works Analyze post-campaign data and focus on the areas that drive the best results. Launch Smarter Campaigns Achieve business success with a digital strategy that performs better and better each time. Recent Content May 26 2022 Blog Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week’s Digest of Top Digital Marketing Content Disney+ movie ads, digital sovereignty, and more feature in this week’s digest of the best digital …Read More May 24 2022 Blog Innovations in Search and Social [May 2022] Search spending trends, the potential of Reddit ads, and more feature in this month’s list of search and …Read More May 20 2022 Blog Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation …Read More A New Era in Advertising Transform your business today. Connect With Us
May 26 2022 Blog Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week’s Digest of Top Digital Marketing Content Disney+ movie ads, digital sovereignty, and more feature in this week’s digest of the best digital …Read More
May 24 2022 Blog Innovations in Search and Social [May 2022] Search spending trends, the potential of Reddit ads, and more feature in this month’s list of search and …Read More
May 20 2022 Blog Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation …Read More