DMP Solutions

Harness first-party data to reach more potential customers.

What is First-Party Data?

As new regulations and enhanced customer privacy impact the volume of third-party data available to marketers, now is the time to pivot to a targeting approach driven by first-party data. Rely less on third-party cookies—build and activate audience segments to create a richer customer journey and provide custom messaging for various segments and buying stages.

Benefits of using First-Party Data

Learn more about your audience.

Boost your performance.

    Site Insights

    Do you know your target customer? Find out who is engaging with your website and learn more about them—beyond the basics.

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    Media Insights

    Did your campaign reach the right people? View impressions to learn more about who saw your ad and better understand your audience.

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    Look-A-Like Modeling

    How can you reach more high-value customers? Identify your seed audience and grow your target based on those attributes.

    look-a-like-modeling visual featuring the most data about high-value customers

    What’s Possible?

    With DMP Data.

    • Male 35-45
    • Relationship Status: Married
    • Asian Pacific American C-Suite Executive
    • Parent of two kids in elementary school
    • Plays sports locally
    • Travels twice a year
    • Cat owner

    Impact Future Campaigns

    Utilize data and insights to guide future business decisions.

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    Eliminate Wasted Spend

    Informed decision-making helps maximize every dollar of your media budget.

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    Optimize for What Works

    Analyze post-campaign data and focus on the areas that drive the best results.

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    Launch Smarter Campaigns

    Achieve business success with a digital strategy that performs better and better each time.

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    A New Era in Advertising

    Transform your business today.

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