Education for all Professionals

Created and designed for the modern learner, AdTech Academy meets you where you are and takes you where you want to go. Unlock the tools you need to become a Basis expert and an adtech aficionado!

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Award-winning Certification Program

Learn Your Way

We’re on a mission to make the adtech industry less complex by
providing you different ways to learn—meeting you wherever you are,
whenever works best for you.

Courses

From the 101 to the 201, short lessons on key industry topics ranging from DSP basics to attribution targeting.

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Learning Paths

Curated collections of related courses and videos designed to bolster your industry knowledge.

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Certifications

Take your knowledge to the next level and showcase your skills by earning an official “Basis Certified” badge!

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Customer Onboarding

Access on-demand training as you get ramped up and ready to take on Basis.

Certification Courses

Each Essentials course is open to everyone and free for you! Dive into bite-sized learning that will increase your knowledge and power your campaigns.

Digital Media Essentials
Search Essentials
Contextual Essentials
Programmatic Essentials
Data Essentials
Direct Buying Essentials
Connected TV Essentials
Private Marketplace Essentials
Programmatic Guaranteed Essentials
Marketing Funnel Essentials

The Value of Being Basis Certified

Share your achievements with your network.

Earn Basis Certification badges and add them to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.

AdTech Academy badges on a social post

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  • Basis Technologies employee smiling
  • Basis Technologies employee presenting
  • clients collaborating at a Basis Certified event
  • Basis Technologies employee conducting an interview
  • clients collaborating at a Basis Certified event
  • Clients learning at a Basis Certified event
  • presentation at a client learning event
  • Employee presenting at Basis Certified event
  • Basis Certified event
  • clients collaborating at Basis Certified event
  • clients watching Basis Certified presentation
  • clients watching Basis Certified presentation
  • Basis Technologies employees presenting
  • clients participating in group work at a Basis Certified learning event
  • Basis Technologies employee presenting with clients watching
  • Basis Technologies employee presenting a workshop for clients
  • Hands holding a journal

Benefits

Hear from our experts

Meet with Basis Technologies’ own subject matter experts

Learn your way

From short courses to certifications, find what you need

Bragging rights

Level up your career with certification and learning path badges

Drive results

Learn how to maximize Basis and drive performance

“I loved everything about it. I looked forward to logging on each week, feel like I learned so much each session, and loved the breakouts and interactions. Christine and Rachel did an amazing job facilitating and making everyone feel welcome, engaged, and heard—I loved that we could ask questions in real-time. I’m proud to be Basis Certified!

— Emily Barnes | Partner | Population Science

“Everyone works differently, and it was fun to get together to learn new ways of doing things, especially workarounds and shortcuts…I left the Certified training excited!”

— Missy Justice | Mgr, Ad Ops | WRAL Digital Solutions

“I enjoyed the breakout groups and being able to hear/talk strategies and compare ideas with other users. Basis Certified allowed me and my team to not only learn about Basis Technologies and Basis but also helped us connect with other users from around the U.S., compare strategies, and brainstorm together.”

— David Wells | VP, Communications | JNS Next

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