Private Marketplaces

Access exclusive, customizable inventory opportunities.

What is Private Marketplace Advertising?

Private marketplaces (PMPs) are customized, invitation-only ad environments where publisher inventory and audiences are made available to an individual or group of buyers via Deal IDs. Publishers can choose which advertisers have access to this inventory, which tends to be more exclusive and premium than what is made available on the open inventory exchanges.

visual of a phone featuring a preferred deal with one auction and a fixed price

One Publisher, Fixed Price, Specific Buyer

Pre-auction deal with a specific buyer, 1:1 relationship.

visual of a phone featuring a preferred deal with one auction and a fixed price

One Publisher, Private Auction, Select Buyers

1st or 2nd price auction with select buyers. A minimum bid price floor is set by the publisher.

visual of a phone featuring an open auction with many publishers and all buyers

Many Publishers, Open Auction, All Buyers

1st or 2nd price auction with all buyers.

What are the Advantages?

Basis Technologies offers next level Private Marketplaces (PMPs).

1,500+ Pre-Negotiated Deals

Access an extensive library of deals and explore newfound inventory. Leverage Basis’ team of experts for help with deal negotiation and management.

Effective Deal Management

Eliminate third-party tracking documents by uploading, saving, and managing deals directly within Basis. Utilize in-app messaging tools to negotiate directly with 1,000+ publishers.

Precise Troubleshooting

View information about each deal to ensure the PMP selected can support targeting parameters. Basis conducts a series of validations to identify potential set-up issues.

A New Era in Advertising

Transform your business today.