Dashboards

Automated
Reporting Capabilities

Approachable data is here.

Say goodbye to spreadsheets and static presentations. Communicate with stakeholders through customizable, live dashboards. Basis depicts planning and delivery data to tell stories and inform business decisions.

Benefits

Dashboards Highlights

    Data-Driven Decisions

    Drive better optimization decisions down the road with accurate and real-time data reporting capabilities for campaigns. Utilize the granular dashboard in Basis to optimize quickly.

    Organizational Efficiency

    Spend fewer hours on data analysis and reporting. Gain a holistic view of a wide range of data to better monitor team operations and workload.

    Competitive Advantage

    Leverage data insights to better anticipate performance issues, monitor seasonal changes and optimize more quickly.

    Screenshot of graphs for line item pacing and line item KPI performance within Basis dashboard
    Business Continuity

    Switching managed service providers? Take your Basis instance with you—including all its connectivity, historical data, and communications.

    Visualization of how Basis ensures business continuity

    Features & Capabilities

    Media Performance

    Utilize Basis’ programmatic, search, social, direct, and CTV APIs to eliminate manual reporting merges from disparate data sources.

    Business Intelligence

    Gain access to accurate, consolidated analytics and report on media investment ROI, workload, vendor spend, performance data, and more.

    Team Insights

    Use workload metrics and campaign counts to better support media teams, conduct workforce planning, and drive greater productivity.

    Feature Spotlight: Data Canvas

    A dashboard is worth a thousand data points. Let Basis help you tell your story.

      Visual Data Storytelling

      Narrate the trajectory of your campaign with visual assets

      • Determine what metrics you need to showcase
      • Select a style that illustrates their performance
      • Deliver the message manually or automatically
      screenshot of data canvas feature
      Consolidated Tool Stack

      Data Canvas reduces operational costs resulting from

      • Installing, onboarding, training, maintaining, and supporting new tools
      • Manual errors in transferring data from one program to another
      • Processing and managing multiple vendors and partners
      screenshot of data canvas feature
      smiling customer

      “Using Basis, the transparency of reporting and increased campaign metrics has emboldened our clients to shift more dollars towards digital tactics, namely paid search and programmatic video and display.”

      — Renée Harriman | VP, Media | VI Marketing and Branding

      Headshot of Elise Kogeljik

      “We work smarter and faster with Basis. The platform’s automation and transparency allow us to quickly discover optimizations and opportunities. This means great performance, happy clients, and growth all around.”

      — Elise Kogelnik | Mgr, Paid Media + Display | Fathom

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