Mobile Advertising

Refine targeting with mobile advertising by Basis Technologies.

What is Mobile Advertising?

Mobile Advertising appears on mobile devices, smartphones, and tablets with wireless connections—it can look like SMS text message ads, banner ads, or videos that appear embedded on mobile websites, in-apps, or games. Highly targeted, mobile advertising allows advertisers to provide personalized content to their desired audience, based on individuals’ location, browsing, and buying habits.

Mobile Ad Formats

Utilize multiple mobile formats within Basis.

Comprised of in-feed ads, branded content ads, and content recommendation ads. Mobile native ad formats mimic the form, function, and feel of other mobile content.

Rectangular ad units that can be static or animated. Mobile banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user’s session.

Interactive, dynamic ads that engage with users in creative ways to generate high click-throughs and conversions.

Mobile Advertising rich media ad example

Videos that play while a user opens or interacts with a mobile application. Mobile video ads offer a higher level of user engagement.

Full-screen placements between standard interactions in the user experience of a website, app, or game.

Mobile Advertising interstitial ad example

Audience Targeting Tactics for Mobile Advertising

Mobile Retargeting

Reach consumers effectively. Connect with a consumer who has visited your website or app and drive them to purchase.

Cross-Device Targeting

Find audiences across screens. Get a sense of cross-screen attribution and where customers are connecting with your brand/product.

Mobile Location Targeting

Leverage location and site visit data. Use powerful location data to drive consumers to shop online and in-store.

Why Mobile Advertising?

The core differentiator is that advertisers can reach audiences in a space that is quite literally mobile (on their person) and travels with them to many different environments, in a way that other devices do not.