Jan 27 2022 Blog Retargeting On the Topic of Google Topics Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are ...Read More
Jan 2022 Podcast Episode 24 Career Growth Finding Mentorship in AdTech Matt Barash ExchangeWire AdTech Personality of the Year Matt Barash chats with Noor Naseer about how to find well-suited mentors, how to make ...Read More
Jan 26 2022 Blog Career Growth Now is the Time to Invest in Training and Education In the context of the Great Resignation, companies would do well to set up robust training programs.Read More
Jan 25 2022 Blog Programmatic Programmatic 101: The Benefits of Programmatic Advertising Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.Read More
Jan 20 2022 Blog Strategy The Pressures Driving Marketing’s Data Consolidation Imperative We break down five forces converging on marketing and dissect why high-quality, consolidated data is the key to navigating them ...Read More
Jan 19 2022 Blog Programmatic Advertise Ethically with Basis Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution. Read More
Jan 13 2022 Blog Workplace Culture Want a Successful, Fulfilled Team? Lead With Humility These five humility-focused practices are sure to benefit leaders of all kinds.Read More
Jan 12 2022 Blog Financial Services Cryptocurrency, NFTs, and Blockchain Advertising in 2022 When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.Read More
Jan 10 2022 Blog Workplace Culture What’s the Role of Positivity in the Workplace? To reflect on one of Basis' guiding principles, Choose Positivity, we asked people across the company for their perspectives on ...Read More
Dec 2021 Podcast Episode 24 Programmatic How to Thrive as a Programmatic Consultant Helene Parker Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own ...Read More
Dec 20 2021 Blog Strategy 4 Quick Tips for Marketing Success in 2022 From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming ...Read More
Dec 2021 Report Strategy Frictionless Future: 2022 Trends Report Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.Read More
Dec 2021 Guide Cannabis Marketing in the Roaring 2020’s Read this guide to learn how marketers can navigate the challenges of cannabis marketing in the U.S., in order to take full ...Read More
