Sep 29 2022 Blog Industry News Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week’s Digest of Top Digital Marketing Content An early start to the holiday shopping (and marketing!) season, tips on advertising during an economic downturn, and more in this ...Read More
Sep 28 2022 Blog Financial Services How Financial Services Advertisers Can Reach Gen Z and Millennials We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.Read More
Sep 27 2022 Blog CPG 3 Things Consumer Packaged Goods Advertisers Should Know The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know. Read More
Sep 26 2022 Blog Automation What is Automated Billing? Learn about automated billing, a resource that streamlines financial reconciliations and facilitates transparency and trust.Read More
Sep 23 2022 Blog Search and Social Innovations List [September 2022] New offerings from Google, Meta, and Microsoft, and more feature in this month's list of search and social news, trends, and ...Read More
Sep 22 2022 Blog Industry News Scout: TikTok the Search Engine, Patagonia’s Anti-Greenwashing Play, and More in This Week’s Digest of Top Digital Marketing Content New research on consumer data concerns and more feature in this week's list of top digital marketing content.Read More
Sep 21 2022 Blog Strategy How Advertisers Can Succeed During Uncertain Times Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and ...Read More
Sep 20 2022 Blog Restaurant & Dining New Trends in Food and Beverage Advertising Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.Read More
Sep 16 2022 Blog Strategy Five Ads That Get Inflation Messaging Right How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they ...Read More
Sep 15 2022 Blog Industry News Scout: The IAB’s State of Data Report, the Creation of ‘Commerce Media,’ and More in This Week’s Digest of Top Digital Marketing Content The IAB’s State of Data Report, commerce media, and more feature in this week's digest of top digital marketing content. Read More
Sep 14 2022 Blog Strategy The Weird, Wonderful World of Geotargeting and Location Targeting Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach ...Read More
Sep 13 2022 Blog Programmatic What’s on the Horizon in Programmatic Advertising? From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.Read More
Sep 12 2022 Blog Programmatic Ask an Expert: What is Ad Fraud? An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.Read More
