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Martech & Advertising Podcast

Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

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Podcast Episodes

Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

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Discerning Fact from Fiction in AdTech

AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.

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Diving into DOOH Advertising

Learn what digital and programmatic media buyers should know about digital out-of-home, from misconceptions to big opportunities.

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Reaching Black Audiences in Adtech

Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.

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Getting Smart About CDPs and First-Party Data

Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.

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How to Build a Digital Marketing Strategy That Lasts

Explore a handful of strategies for generating long term, scalable, and sustainable marketing results amidst uncertainty.

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Are You Ready to Take Programmatic In-House?

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

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Keeping Up with Cannabis Advertising

Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.

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Finding Mentorship in AdTech

ExchangeWire AdTech Personality of the Year Matt Barash chats with Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a mentor as you grow in your career.

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About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

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