Basis Institute

Basis Prep

Resources for future leaders in digital media.

Virtual • July 27

Basis Prep Expert Speaker Series

Curious about the world of ad tech? Join us for our second expert speaker series as we break down this ever-changing industry and provide insight and advice into what a career in this field can look like.

Take the Plunge

Jump-start your career in advertising and technology and utilize Basis Prep resources along the way! Our mission is to help future leaders in advertising be more prepared, informed, and diverse.

Mentor and mentees sitting in a conference room

Prep for your future

Basis Technologies Mentorship Program

Gain insider career advice and so much more—join our Mentorship Program to partner with an employee in your preferred department or media sector.

Sign up for our Mentorship program for the July-October cycle. Applications will close on July 29th.


Meet the Essentials Series—a group of educational programs for the digital newcomer.
They’re free, available on-demand, and ready for you to explore at your own pace.

Basis Certified Programmatic Essentials badge featured on LinkedIn

Certification Courses

Share your achievements with your network.

Earn Basis Technologies Certification badges and add them to your LinkedIn, Facebook, or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.

Looking for a place to start?

Check out our group of free educational programs.