Consulting & Onboarding Media Success with Unparalleled Support “The team was always there to help with industry, segment, or marketing knowledge. They are always a part of my toolkit for clients who are looking to take their marketing to the next level with data-driven decisions.” — Molly Magnifico | Integrated Marketing Consultant | Freelance They are an extension of our team. They improve how we work each and every day. We rely upon them immensely. They’ve got really smart people, very strategic, and very sound from an execution standpoint.” — Shaun Farrar | Sr. Director of Global Media | Monster Basis Technologies’ services teams advise, optimize, and help marketers navigate effectively through the perpetual evolution of digital media. In-Housing Consulting Blend best-in-class technology with human expertise to bring digital media buying in-house on your terms. Basis Technologies provides tailored, full-service campaign management and strategic support. Gain Access To Basis—the only platform that unifies programmatic, direct, search, social, and connected TV. 100% ownership of digital campaign data. A dedicated Basis Success Manager. Basis trainings, onboarding sessions, continued education with Basis Certified. AdTech evaluation & implementation. $2MM+ of third-party market research. Dashboard reporting. Onboarding & Training Onboarding is often neglected during new business partnerships—not at Basis Technologies. We know those first interactions set the tone for the entire relationship, which is why we only deliver excellence. Education Plan Education Plan We devise an education plan designed to help you move quickly while simultaneously reducing risk based on the programmatic experience of your team. Campaign Activation Campaign Activation Our team of experts work to implement a plan and align outcomes with your business objectives, utilizing best practices to optimize our partnership and meet/exceed goals. Ongoing Support Ongoing Support Regular reviews will provide you with updates about platform features and a wealth of detailed insight into your Basis usage, spend patterns, and campaign performance. Beta Opportunities Beta Opportunities Basis Technologies is constantly evolving—stay engaged with new beta opportunities and product interviews so the platform develops in tandem with your organizational needs. Do more with your Digital Media Staff Augmentation Whether you need to fill short-term headcount gaps or simply require an extra pair of hands as you staff up, Basis is here to ensure zero interruptions to your digital marketing execution. Change Management Partner with our change management experts to evaluate current processes, define areas of opportunity, and develop strategies to mitigate risks as your program expands. Basis Technologies follows these four steps to create a comprehensive project map with timelines, accountabilities, objectives, scope, timing, and stakeholders. Identify groups or individuals impacted by the change and define success. Classify potential barriers to over-arching goals of the change initiative (i.e., resource limitations, timeline pressures, etc.). Develop a detailed communication plan to address the needs of stakeholders, sponsors, owners, and other constituents. Determine potential capability gaps that may result from the changes. Related Content Jul 23 2021 Report The Total Economic Impact™ of In-Housing with Basis Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers …Read More Aug 2 2021 Blog Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant’s Arturo Pena about the strategies of in-housing and B2B …Read More Jan 28 2021 Podcast Is It Time To Bring Programmatic In-House? Centro’s EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as …Read More A Unique Blend See how our tech and services can transform your business. Connect With Us
Jul 23 2021 Report The Total Economic Impact™ of In-Housing with Basis Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers …Read More
Aug 2 2021 Blog Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant’s Arturo Pena about the strategies of in-housing and B2B …Read More
Jan 28 2021 Podcast Is It Time To Bring Programmatic In-House? Centro’s EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as …Read More