Native Advertising Fit in to stand out with native advertising by Basis Technologies. Get the Guide What is Native Advertising? It allows your brand to fit into – and not disrupt – the audience experience. Thoughtful ads and messaging blend seamlessly with content the user is already engaged with, allowing them to become more informed about your product/brand, before ever visiting your website. Three Core Native Advertising Examples In-Feed Typically placed in article and content feeds to mimic the surrounding site design and provide an uninterrupted flow of information for the consumer. Harry Blue @harryblue • 1m Carole Brown @carolebrown • 1m Joe Black @joeblack • 32m Alex Green @alexgreen • 2m Taylor White @taylorwhite • 14m In-Feed Native Advertising elements Promoted 688 295 46 Branded Content Paid content from a brand that is published in the same format as full editorial on a publisher’s site, generally in conjunction with the publisher’s content teams. Content Recommendation Typically displayed alongside other editorial content, this format of native advertising can reach a wide audience in a cost-effective manner. Why Native Advertising? The benefits of native advertising are far-reaching. Review a breakdown of the top benefits according to respondent feedback from a Digital Native Advertising and Branded Content Report, below: 0Building Brand Awareness 0Effectively influences consumer perceptions 0Generate Sales Advertiser Perceptions, 2018 Get the Guide Native Advertising with Basis Technologies In a rich media world, where information moves faster, louder, and brighter than ever before, you need a strong native advertising strategy. Basis Technologies’ team of experts are here to help. Build Trust Deliver a better ad experience using native in Basis that is relevant, appealing, and not disruptive to the digital-savvy consumer. Increased Engagement Share brand stories within relevant content and articles to drive more attention and brand lift than traditional tactics. Precise Targeting Combine native ads with advanced targeting capabilities, such as contextual, cross-device and retargeting, to achieve relevance and scale. Powerful Partnerships Basis’ Exchange and Private Marketplaces (PMP) provide access to trusted publishers such as Nativo, Google, Mopub, TripleLift and more! Transparency and Control Leverage customizable reporting in Basis to slice and dice engagement data, including time spent on ads, conversion rates, and more. Increase Operational Efficiencies Create ads directly within Basis in order to go-to-market quickly and cost-effectively, minimizing discrepancies and implementation time. Get the Guide Native Advertising with Basis Technologies At Basis Technologies, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Native advertising improves campaign effectiveness and connects your brand/product with highly engaged consumers. Related Content Oct 2 2021 Guide The Native Advertising Guide Designed to disrupt the display ecosystem, native advertising reimagines consumer connection in more …Read More Jun 24 2021 Blog 5 Examples of Compelling Native Advertising (And Why They Work) We explore five of our favorite examples of native advertising from the last year and dissect exactly why …Read More Jun 1 2021 Webinar Native Advertising: Rising Above the Banner Noise In 2021, nearly two-thirds of all digital display ad spend will be native advertising. How can marketers …Read More A New Era in Advertising Transform your business today. Connect With Us
Oct 2 2021 Guide The Native Advertising Guide Designed to disrupt the display ecosystem, native advertising reimagines consumer connection in more …Read More
Jun 24 2021 Blog 5 Examples of Compelling Native Advertising (And Why They Work) We explore five of our favorite examples of native advertising from the last year and dissect exactly why …Read More
Jun 1 2021 Webinar Native Advertising: Rising Above the Banner Noise In 2021, nearly two-thirds of all digital display ad spend will be native advertising. How can marketers …Read More