Native Advertising

Fit in to stand out with native advertising by Basis Technologies.

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What is Native Advertising?

It allows your brand to fit into – and not disrupt – the audience experience. Thoughtful ads and messaging blend seamlessly with content the user is already engaged with, allowing them to become more informed about your product/brand, before ever visiting your website. 

Three Core Native Advertising Examples

In-Feed

Typically placed in article and content feeds to mimic the surrounding site design and provide an uninterrupted flow of information for the consumer.

Harry Blue @harryblue • 1m Carole Brown @carolebrown • 1m Joe Black @joeblack • 32m Alex Green @alexgreen • 2m
Taylor White @taylorwhite • 14m
In-feed Native Advertising element In-Feed Native Advertising elements 688 295 46
Branded Content Native Advertising Example
Branded Content Native Advertising Secondary Example Branded Content Native Advertising Video

Branded Content

Paid content from a brand that is published in the same format as full editorial on a publisher’s site, generally in conjunction with the publisher’s content teams.

Content Recommendation

Typically displayed alongside other editorial content, this format of native advertising can reach a wide audience in a cost-effective manner.

Content recommendation native advertising
Content recommendation native advertising featured example

Why Native Advertising?

The benefits of native advertising are far-reaching. Review a breakdown of the top benefits according to respondent feedback from a Digital Native Advertising and Branded Content Report, below: 

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Building Brand Awareness

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Effectively influences consumer perceptions

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Generate Sales

Advertiser Perceptions, 2018

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Native Advertising with Basis Technologies

In a rich media world, where information moves faster, louder, and brighter than ever before, you need a strong native advertising strategy. Basis Technologies’ team of experts are here to help.

Build Trust

Deliver a better ad experience using native in Basis that is relevant, appealing, and not disruptive to the digital-savvy consumer.

Increased Engagement

Share brand stories within relevant content and articles to drive more attention and brand lift than traditional tactics.

Precise Targeting

Combine native ads with advanced targeting capabilities, such as contextual, cross-device and retargeting, to achieve relevance and scale.

Powerful Partnerships

Basis’ Exchange and Private Marketplaces (PMP) provide access to trusted publishers such as Nativo, Google, Mopub, TripleLift and more!

Transparency and Control

Leverage customizable reporting in Basis to slice and dice engagement data, including time spent on ads, conversion rates, and more.

Increase Operational Efficiencies

Create ads directly within Basis in order to go-to-market quickly and cost-effectively, minimizing discrepancies and implementation time.

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Native Advertising with Basis Technologies

At Basis Technologies, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Native advertising improves campaign effectiveness and connects your brand/product with highly engaged consumers.

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