Media Strategy & Activation

Omnichannel
Strategies that
Drive Results

Digital advertisers need effective solutions and optimization strategies. Enter Basis Technologies’ media strategy and activation services.

Premier Partnerships & Recognition

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Media Strategy

Every business issue is unique, therefore, no solution should be the same. Our team of expert media specialists partner with you to develop forward-thinking, omnichannel solutions based on market intelligence, to develop audience insights, data requirements, and measurement plans. Media strategy that moves your business forward.

Connect insights to omnichannel marketing strategies.

Programmatic, search, social, direct—let our specialists do the heavy lifting across all channels. Our proven performance-driven planning frameworks – paired with our tech Basis, generates cohesive media activation that drives business results.

Utilize a unique combination of Basis Technologies’ proprietary research tools and over $2MM-worth of syndicated research to define target audiences and build a more robust strategy.

Leverage Basis’ machine learning and our analysts’ expertise for measurement plans that maximize media investment to drive omnichannel growth. Every ad is skillfully implemented to track the metrics that matter.

Partner with our creative team to visualize and construct digital campaign creative with existing assets. Our nimble in-house designers keep timelines moving forward and deliver desired results.

Billing & Reconciliation Management

Utilize Basis to consolidate all billing information across search, social, direct, connected TV, and programmatic. Eliminate the need to pull reporting from disparate platforms and manually reconcile contracted versus delivered media.

Traditional Media Execution

Execute traditional media buying in the form of TV, print, radio, and out-of-home (OOH) advertising to complement digital initiatives and create a cohesive strategy across all desired markets.