Media Strategy & Activation Omnichannel Strategies that Drive Results Digital advertisers need effective solutions and optimization strategies. Enter Basis Technologies’ media strategy and activation services. Partnerships & Recognition Media Strategy Every business issue is unique, therefore, no solution should be the same. Our team of expert media specialists partner with you to develop forward-thinking, omnichannel solutions based on market intelligence, to develop audience insights, data requirements, and measurement plans. Media strategy that moves your business forward. Connect insights to omnichannel marketing strategies. Omnichannel Planning Programmatic, search, social, direct—let our specialists do the heavy lifting across all channels. Our proven performance-driven planning frameworks – paired with our tech Basis, generates cohesive media activation that drives business results. Market & Consumer Research Utilize a unique combination of Basis Technologies’ proprietary research tools and over $2MM-worth of syndicated research to define target audiences and build a more robust strategy. Performance & Optimizations Leverage Basis’ machine learning and our analysts’ expertise for measurement plans that maximize media investment to drive omnichannel growth. Every ad is skillfully implemented to track the metrics that matter. Creative Services Partner with our creative team to visualize and construct digital campaign creative with existing assets. Our nimble in-house designers keep timelines moving forward and deliver desired results. Billing & Reconciliation Management Utilize Basis to consolidate all billing information across search, social, direct, connected TV, and programmatic. Eliminate the need to pull reporting from disparate platforms and manually reconcile contracted versus delivered media. Traditional Media Execution Execute traditional media buying in the form of TV, print, radio, and out-of-home (OOH) advertising to complement digital initiatives and create a cohesive strategy across all desired markets. Related Content Feb 28 2020 Blog Laying out the Benefits of an Omnichannel Marketing Strategy From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting …Read More Aug 12 2020 Webinar Video Evolved: The Omnichannel Opportunity Forrester Research’s Jim Nail shares his insights on how agencies and brands can prepare for the …Read More Jan 22 2019 Blog Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the …Read More A Unique Blend See how our tech and services can transform your business. Connect With Us
Feb 28 2020 Blog Laying out the Benefits of an Omnichannel Marketing Strategy From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting …Read More
Aug 12 2020 Webinar Video Evolved: The Omnichannel Opportunity Forrester Research’s Jim Nail shares his insights on how agencies and brands can prepare for the …Read More
Jan 22 2019 Blog Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the …Read More