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Brand Safety

Seats in congress where legislators consider legislation on digital advertising regulation
Jan 29 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Brand Safety Resources

6 Questions About Made-For-Advertising Websites

Curious about made MFA sites and their impact on digital advertising? This Q&A explores the growing concerns around MFA content, inventory, and ad spend.

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Digital Advertising is Under the Spotlight. How Will the Industry React?

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.

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Why the Real Social Media Cage Match Is Advertisers vs. Brand Safety Threats

Forget Musk vs. Zuck—social media advertisers are already in the ring with a swarm of threats to brand safety!

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Scout: What to Do at SXSW, Inauthenticity on International Women’s Day, and More in This Week’s Digest of Top Digital Marketing Content

CPRA enforcement, ChatGPT's new API, and more feature in this week's digest of top digital marketing content.

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Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

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Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content 

The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.

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Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?

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Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green marketing just aren’t good enough.

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