Jan 12 2023 Blog Connected TV Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital ...Read More
Nov 23 2022 Blog Programmatic Brand Safety and Avoiding Controversy in Digital Advertising Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.Read More
Aug 16 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and ...Read More
Aug 5 2022 Blog Social Media What Can Advertisers Do About Misinformation and Hate Speech on Social Media? With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their ...Read More
Apr 13 2022 Blog Retail & E-commerce Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green ...Read More
Mar 30 2022 Webinar Programmatic Empowering Responsible Advertising Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in ...Read More
Jan 19 2022 Blog Programmatic Advertise Ethically with Basis Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution. Read More
Aug 11 2020 Blog Display Ask the Expert: What’s Happening with Brand Safety on News Sites? ‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the trade pubs and ...Read More
Mar 12 2019 Blog Programmatic How To Maintain Brand Safety During Programmatic Media Buys Is your brand important to you? We certainly hope so. After all, you’ve spent countless hours and innumerable amounts of ...Read More
Jun 14 2017 Blog Programmatic Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand ...Read More
May 15 2017 Blog Strategy Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs What’s the deal with fake news anyway? It’s become the latest hot topic – especially in the online media industry. ...Read More
Mar 31 2017 Blog Brand Safety How Centro Ensures That Advertising is Served with Brand-Safe Content There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since UK advertisers found ...Read More
Apr 28 2016 Blog Programmatic Have your cake and eat it too: adopting a brand safety approach that doesn’t cost you scale. The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their ...Read More
