Nov 2019 Podcast Episode 8 Creative Selling the American Dream James Schwartz Listen to this episode Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers’ memories, marketing a global real estate company is not without challenges. As VP of Marketing & Media Strategies at RE/MAX, James Schwartz oversees digital marketing, media, and creative services for over 6,800 offices and 100,000+ agents. He is tasked with attracting and retaining realtors by providing innovative marketing tools that work – to close deals and help clients buy and sell properties in more than 100 countries. In this episode, James shares the primary challenges of operating within a crowded and competitive marketplace and how RE/MAX utilizes digital strategies to make it easy for realtors to get in front of prospective buyers and sellers.
May 18 2020 Blog Ad Personalization: Why it Matters in Programmatic Of all the industries and specialties out there, marketing has become one of the most fluid over the past ...Read More
Mar 11 2020 Blog What is Programmatic Advertising? – 5 Myths Debunked There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we ...Read More
