Feb 2022 Podcast Episode 27 Cannabis Strategy Keeping Up with Cannabis Advertising Sam Hollander Listen to this episode Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to share what he’s learned building an advertising framework for the largest digital retail and digital marketing company in cannabis. Listen in to learn why consumer education should be a priority for cannabis marketers, what first steps marketers should take before launching a campaign, which consumer profiles they should pay attention to, and more.
Dec 16 2021 Guide Cannabis Marketing in the Roaring 2020’s Read this guide to learn how marketers can navigate the challenges of cannabis marketing in the U.S., ...Read More
Aug 26 2021 Blog 5 Considerations for Cannabis Advertising We put together a list of our top 5 considerations for effective cannabis advertising that any brand can ...Read More
Apr 17 2020 Blog Cannabis on the Rise In March, retailers across the US experienced record-breaking sales of cannabis and cannabis-related ...Read More