Jan 2021 Podcast Episode 19 Programmatic Strategy Is It Time To Bring Programmatic In-House? April Weeks Listen to this episode In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support make it difficult to take the plunge. In this episode, Centro’s EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand. Finally, she shares how advertising professionals can enhance their careers in today’s crowded and fast-evolving media environment.