Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern

“The volatile nature of big digital platforms’ policies remains the biggest concern among political media and marketing agencies, but it has moderated considerably from just two years ago, according to findings of a periodic survey conducted by Basis Technologies.

While more than two-thirds (68%) of this year’s respondents cited the platforms’ “shifting policies and restrictions on political ads” as their top concern, that’s down from the 81% who cited it when Basis surveyed them in 2020.”

Read more in MediaPost.