"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
"The volatile nature of big digital platforms' policies remains the biggest concern among political media and marketing agencies, but it has moderated considerably from just two years ago, according to findings of a periodic survey conducted by Basis Technologies.
While more than two-thirds (68%) of this year's respondents cited the platforms' "shifting policies and restrictions on political ads" as their top concern, that's down from the 81% who cited it when Basis surveyed them in 2020."
Read more in MediaPost.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...