Sep 15 2021 News How Programmatic Teams Can Use Internal Automation for Efficiency “In the Sensei’s Corner this week, we welcome Noor Naseer, VP of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative?” Listen to the episode on The Programmatic Digest Podcast.
May 17 2022 Press Release Basis Technologies Automates State Legislative District Geo-Targeting for Political Advertisers Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic ...Read More
May 13 2022 News Programmatic Vendors Step Up Efforts to Win Campaign Dollars “Next week, Basis Technologies will officially unveil its state legislative district geo-targeting ...Read More
May 2 2022 News Running a campaign is hard enough. Try running a campaign without redistricting data. “Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the ...Read More