Aug 4 2022 News Companies Cast Aside Toxic Workplaces to Keep Employees Amid Great Resignation “Basis Technologies, a digital advertising firm in Chicago, is hiring for 70 open roles in North and South America. As of mid-June, the company had added 130 employees for the year. Advertising and marketing are fields with the second-highest turnover by some measures—so the pressure to fill jobs is ongoing, Chief Marketing Officer Katie Risch said. Risch listed employee perks that Basis is enhancing, including an emphasis on diversity and inclusion, paid parental leave, unlimited vacation days and a three-week paid sabbatical every four years.” Read more on Crain’s New York Business (subscription).
Mar 24 2023 News Digital Media-Buying Data Reveals Surge in Direct, CTV Political Ad Buys “Among the post-analyses of the political advertising buys from the 2022 midterm elections is an ...Read More
Mar 22 2023 News Video ads remain king among political advertisers “As residents of Georgia, California, and Pennsylvania can probably attest, political advertisers ...Read More
Mar 22 2023 Press Release CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections Basis Technologies Publishes Digital Ad Spending Report Revealing Media Tactics of Political Campaigns ...Read More