May 2021 Guide Video Strategy The Connected TV Guide Does your digital video strategy reach audiences where they view video? Two years ago desktop and mobile devices dominated the market, but the rapid evolution of media, a global pandemic, and an insatiable need for more content resulted in the exponential growth of Connected TV (CTV). A product once predominantly used by younger generations is now widely utilized by audiences of all ages. Today, digital video advertising is a crucial piece to a complete marketing strategy—read our guide to learn more. What you’ll learn: The ins and outs of Connected TV advertising. Connected TV advertising best practices and strategies. How Basis can help. Download the Guide
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Nov 12 2021 Blog 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to ...Read More
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More