Jul 2021 Case Study Retail & E-commerce Programmatic Strategy Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Opportunity When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small bump in store sales can represent a large chunk of revenue. When the company decided to launch a national digital campaign to drive off-line sales and in-store traffic, it turned to Basis Technologies. The Challenges Our solution had to meet three key challenges: Track in-store lift & sales Reach new & existing customers Report on multiple KPIs The Solution The Basis Technologies media services team took a strategic approach while leveraging our owned & operated tech, Basis to generate better outcomes. The team utilized several cross-platform partnerships to drive awareness, cultivate consideration, and close the loop from ad exposure to visit and purchase. Campaign parameters included target audiences of existing plus “look-alike” customers as well as KPIs of positive Return-on-investment and an increased click-through rate. We also created a custom dashboard to monitor, optimize, and show success in an easy-to-digest format. The Results The client now has the ability to place retargeting and sales pixels, which has further increased real-time sales optimization opportunities to leverage its online audience, drive customer purchase intent, and impact in-store revenue. Campaign Performance 300% increase in in-store visits 1.54%: click-through rate $0.75: cost per click ~ Download Case Study Connect With Us
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