Sep 2021 Case Study Retail & E-commerce Video Strategy Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact Story A premium cosmetics brand wanted to promote seven product lines, including one of limited-edition. Backed by research and competitor analysis, Basis Technologies recommended video and animated creative for this campaign as its engaging nature and scroll-stopping traction generates positive results for retail and eCommerce products. Goal Increase year-over-year return on ad spend (ROAS) within the consumer audience. Challenge This 10-month long campaign was planned, and started, before COVID-19. Goals were set based on 2019 consumer behavior. Results 31,000+ purchases2M+ revenue3X ROAS – video ads had ROAS three times greater than the previous year ~ Digital Marketing Specialist, Cosmetics Brand “We customized creatives per placement to take advantage of the full-screen real estate of “Stories”. The text field was adjusted on other placements to deliver the message without truncation.” ~ Download Case Study Connect With Us
Apr 7 2021 Guide The Video Unleashed Guide 2020 has transformed the way we create, view, engage with, and share video advertising. Video is ...Read More
Mar 24 2021 Webinar Vertical Viewpoint: Conquering Challenges as a Retail Brand Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How ...Read More
Mar 10 2021 Blog Creating Video Ads for Facebook and Instagram Including video ads in an integrated marketing strategy can increase conversions by 35%, and Facebook can ...Read More