Scout: This Week’s Top Content from the World of Digital Marketing (4/7/22 - 4/14/22)

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports...so that you don't have to. Check out the following links to stay ahead of the curve: 

Outdoor Advertising Exploded 37% in Q4 2021, Per New OAAA Report [:02] 

According to new data from the Out of Home Association of America (OAAA), the out-of-home advertising sector is on the road to recovery after a period of steep decline sparked by the pandemic. This bounce back is due in part to spending from big brands including Google, Apple, and Amazon. 

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers [:04] 

This Earth Day, brands would do well to remember that true sustainability isn’t just a PR play. Consumers are looking to corporations for genuine leadership on the climate crisis, and the old methods of green marketing just aren’t good enough. 

Myth Buster: Connected TV Advertising’s Major Misperceptions [:04] 

Think ad viewability and consumer privacy are non-issues in the CTV advertising space? Think again! As much as CTV has matured in the past few years, these five myths prevail—and must be dispelled. 

Why Gaming Will Be The Next Huge Advertising Channel [:04] 

In an increasingly fragmented media landscape, gaming is a largely untapped attention oasis. But despite its large and engaged audience, the gaming ad market—valued at more than $8 billion, according to eMarketer—still accounts for less than six percent of the digital ad market. 

Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006 [:02] 

Digital advertising revenue skyrocketed to $189 billion in 2021, with consumers doing more shopping online and finding a new appreciation for e-commerce and omnichannel marketing. Also of note: digital audio ad spend grew by a remarkable 58%—more than any other category. 

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Check the Basis blog next Thursday for another edition of Scout!