As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.
Advertisers spent $7 million on a 30 second Super Bowl spot in 2024. What makes the game so valuable to brands, and which ads were most memorable this year?
A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.
CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.
Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.