Jan 4 2021 April Weeks Blog Industry News Why AdExchanger Chose Centro as a 2020 Programmatic Power Player Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed voice trusted by marketers and advertisers. They created this list of the best agencies, tech providers and partners in programmatic advertising by choosing from hundreds of submissions received from across the globe. AdExchanger’s editors evaluated entries based on strength and breadth of offerings, documented case studies and client references. Here is why Centro was recognized: Services & Tech What are some of the qualities that cemented Centro as a Programmatic Power Player? We have unique synchronicity of programmatic advertising services and expertise in omnichannel digital media operations built on the media workflow automation technology of Basis. While most programmatic providers offer a single point solution of either technology or services—Centro offers a bespoke, blended model of technology and services across all digital channels. This approach enables a holistic view of digital spending and performance across channels and tactics, resulting in workflow efficiencies, expedited optimization and enhanced performance. Centro’s media services team is powered by our proprietary technology, Basis—an automated digital media platform that addresses direct buying, programmatic, connected TV (CTV), search, and social via a single interface. Our team uses Basis on behalf of our clients, to plan, activate, and manage campaigns. Basis facilitates automation that allows our media professionals to focus on the high-value strategic aspects of campaign activation such as bidding strategies, optimization, and cross-channel performance. Flexibility Another differentiator of Centro is the flexibility we offer clients and the wide variety of service options to choose from—managed service, path to self-service, or self-service. Agencies and brands alike can utilize Centro to extend the bench strength and capabilities of their teams; whether clients are staffing up for new business, adding to their offering, or needing more digital media strategy and buying support, Centro can help. Our team of digital media strategists, ad operations experts, performance analysts, and search and social specialists plan, execute, and optimize, across all channels and tactics, in partnership with clients. We implement the right solution for clients’ specific needs and provide ongoing flexibility along the way. Centro’s newest service option enables a seamless transition to bring programmatic and digital media capabilities in-house. Through this offering, we begin the engagement as managed service, with our team handling the entire lifecycle of the campaigns. In using Basis, clients have full transparency of Centro’s planning approach, optimization strategy, performance and overall results. We take the lead, while the client observes and learns. If interested, and the time is right for their business, clients can take over and in-house their media—or they can continue leaning on the Centro team to support their needs. The top advantages of this solution are the campaign data and performance results that are stored within the client’s instance of Basis. Therefore, if the long-term preference is to in-house media, it is a turnkey process for clients to take control. The Centro team is committed to delivering service, results, and high levels of client satisfaction. We create Raving Fans through extraordinary efforts by our team to exceed the expectations of our clients. Our service embodies a combination of great service and outstanding results powered by technology and top-rated talent. Connect with us to learn more about Centro’s technology and service offering.