Reaching Hispanic Bilinguals: The Impact of Language

Featured:

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  Sofía Escamilla
  VP, Media | Acento

People with Latinx identities make up one of the fastest-growing audience segments in the United States. As the growth in this segment shifts from immigration-based to U.S.-born-based, advertisers must look at the impact of language to market to Latinx populations in the US.

In this webinar, Sofía Escamilla shares Acento’s insights on how to better reach bilingual Latinx people in the U.S. We review the U.S. Latinx bilingual population size, psychographic characteristics, and media insights as it relates to language and their user experience.

You’ll learn:

• What the data shows about how to successfully connect with bilingual Latinx audience segments
• Whether the English Total Market approach delivers on effectiveness
• Messaging nuances for connecting with Latinx audience segments