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Prepare for Advertising in the Metaverse

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    Jenna Doherty
    Partner Manager, Meta Business Group

The metaverse: an idea so powerful that it’s signaled a tectonic shift in digital advertising, even though it doesn’t fully exist yet. This new medium will change how we consume content, how we interact with each other, and how we relate to brands. While there are some marketing opportunities currently available for early adopters, paid advertisements are expected to become available in the coming years.

So, how can brands prepare for paid advertising in the metaverse? Join Meta’s Jenna Doherty to learn how to get started with augmented reality (AR) ads, how AR can elevate your campaign strategy, and why it’s an important stepping stone on the path to future fully immersive ad opportunities in the metaverse.

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Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

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  • Headshot of a woman

    Jenna Doherty
    Partner Manager, Meta Business Group

    Jenna Doherty serves as a Partner Manager at Meta, and is responsible for consulting with agencies on their media efforts across Meta’s family of apps. Doherty leads the partnership between Meta and Basis Technologies, working to ensure that Basis is at the forefront of innovation.

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