Navigating Identity and Addressability Without Third-Party Cookies

Featured:

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  Travis Clinger
  SVP, Addressability and Ecosystem, LiveRamp

Amidst industry challenges—from ongoing privacy regulations to the deprecation of third-party cookies and restricted use of Apple’s IDFA—marketers and publishers alike are seeking a sustainable solution for maintaining identity and addressability across the open internet. 
 
In this Basis Institute webinar, learn what it means to build first-party relationships with consumers and why it is imperative to create an ecosystem built on trust. Join us and long-time Basis Technologies partner, LiveRamp, for a special presentation and discussion on delivering better business outcomes today without reliance on third-party cookies or device identifiers.
 
LiveRamp is recognized as a global leader in identity resolution, enrichment, and translation, connecting data across thousands of enterprises, publishers, technology platforms, data owners, and agencies safely and securely.