Native Advertising: Rising Above the Banner Noise

Featured:

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  Jonathan Kim
  Account Director, Platform Partnerships, TripleLift

In 2021, nearly two-thirds of all digital display ad spend will be native advertising. That equates to over $57 billion, representing a remarkable 21% YOY growth. How can marketers maximize the effectiveness of their native campaigns, differentiate their brands, and rise above the cacophony of banner noise?

In this month’s Centro webinar, we’ll be joined by Jonathan Kim, who leads Platform Partnerships at TripleLift—one of the pioneers in native advertising and a Centro partner—to look at why native continues to be a top performer and see why marketers should consider the various native formats available to them through platforms like Basis.

You’ll learn:

• The types of native formats in the industry and how they are different
• Best practices for native performance through case studies
• How advertisers may already have the assets they need to get started and run native campaigns