Apr 23 2020 Ryan Manchee Webinar Health & Pharma Strategy Industries in Flux: State of Pharma and Healthcare Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux miniseries, we’ll address how specific verticals are pivoting in real-time to adapt. Each week, we’ll focus on a different industry, and share strategies based on consumer trends and changes in media consumption. Part three of Industries in Flux features Centro’s EVP of Media Services and Operations, April Weeks, and National Director of Programmatic Solutions, Lindsey Freed. Our experts share how programmatic has changed the way pharma and healthcare companies speak to their consumers, as well as the dos and don’ts of leveraging data and programmatic technology to activate the right segments. Watch Webinar ► View Slides
Jan 25 2023 Blog What’s Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads. For healthcare marketers, combatting misinformation online is a necessity. Here are strategies ...Read More
Jan 19 2023 Blog Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing ...Read More
Jan 18 2023 Blog For Healthcare Marketers, Building Customer Relationships Is Crucial Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to ...Read More