May 27 2020 Ryan Manchee Webinar Social Media Automation Emerging Social Platforms Even before the global COVID-19 pandemic, advertisers were beginning to expand the social channels they use for advertising in order to reach Gen Z audiences. With most of the world practicing social distancing, these platforms have grown at insurmountable rates and now offer more ways for brands to connect with audiences of all ages. From multi-generational TikTok routines, to AMA (ask me anything) Reddit discussions, to inspirational Pinterest boards, the audiences are there—and savvy brands will follow. On this webinar, Amy Rumpler, VP of Paid Social at Centro, shares the do’s and don’ts to consider when diversifying into these networks, including: Recent user and engagement growth across emerging social platforms,The varying opportunities across TikTok, Reddit, and Pinterest, andHow advertisers can leverage creative media across these platforms. Watch Webinar ► View Slides
Apr 19 2022 Blog Innovations in Search & Social [April 2022] NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, ...Read More
Mar 30 2022 Blog Innovations in Search & Social [March 2022] What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and ...Read More
Mar 9 2022 Blog Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms ...Read More