Sep 25 2019 Ryan Manchee Webinar Strategy Bidding with Confidence: Strategies for Media Buyers Real-time bidding has been a driving factor in the growth of the digital media ecosystem. As the industry continues to evolve, media buyers are expected to navigate not only guaranteed direct media buys, but biddable media as well. This presentation provides a deeper understanding of: The foundations of real-time bidding, The relationships between bids and performance, Bidding strategies that can be immediately utilized, and How to apply this knowledge to Basis by Centro Stop gambling with your media dollars and start winning with smarter bidding strategies. Watch Webinar ► View Slides
Jan 26 2021 Blog What is Media Buying? The typical person can be exposed to more than 4,000 advertisements each day. Not surprising, given that ...Read More
Apr 22 2020 Blog The Advantages of Programmatic Advertising If programmatic advertising had an official fan squad, I imagine their cheers would sound something like ...Read More
Oct 19 2020 Blog How to Choose a DSP (Demand Side Platform) In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more than just ...Read More