Beyond the Ballot Box: Using Political Advertising Strategies to Connect with Consumers 

Featured:

• 

  Jaime Vasil
  Group VP, Client Development, Basis Technologies

• 

  Brian Wohlert
  VP, Client Development, Basis Technologies

2022 was a record-breaking year for political digital ad spend—all without a Presidential race at the top of the ticket. In fact, political advertisers poured so much money into campaigns that they essentially propped up the otherwise sluggish US ad market. But how do political campaigns come together and operate working towards the ultimate “One Day Sale” known as Election Day? What were the principles of successful political ad strategies during the 2022 midterms? And how do those strategies apply outside the campaign trail and into the worlds of B2C and B2B?

In this webinar, Basis Technologies’ Candidates & Causes VPs Jaime Vasil and Brian Wohlert explore these questions and more. Drawing on decades of experience working with political clients (and helping them win on election day), they open up the political marketing playbook to share the critical lessons it offers for marketers across other industries.

You’ll learn: 

• The phases of a political campaign and how they relate to the traditional customer journey
• The evolution of political buying and the importance of agility
• Best practices for building a team and roster of winning partnerships
• The value of both general market and hyper-personalized addressability
• What lies in store for 2024