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Wednesday, Mar 29th 2023
Ryan Manchee

Beyond the Ballot Box: Using Political Advertising Strategies to Connect with Consumers 

Featured:

Jaime Vasil

Group VP, Client Development, Basis Technologies

Brian Wohlert

VP, Client Development, Basis Technologies

2022 was a record-breaking year for political digital ad spend—all without a Presidential race at the top of the ticket. In fact, political advertisers poured so much money into campaigns that they essentially propped up the otherwise sluggish US ad market. But how do political campaigns come together and operate working towards the ultimate “One Day Sale” known as Election Day? What were the principles of successful political ad strategies during the 2022 midterms? And how do those strategies apply outside the campaign trail and into the worlds of B2C and B2B?

In this webinar, Basis Technologies’ Candidates & Causes VPs Jaime Vasil and Brian Wohlert explore these questions and more. Drawing on decades of experience working with political clients (and helping them win on election day), they open up the political marketing playbook to share the critical lessons it offers for marketers across other industries.

You’ll learn: 

  • The phases of a political campaign and how they relate to the traditional customer journey
  • The evolution of political buying and the importance of agility
  • Best practices for building a team and roster of winning partnerships
  • The value of both general market and hyper-personalized addressability
  • What lies in store for 2024 

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Jaime Vasil

Group VP, Client Development, Basis Technologies

An expert in governmental and legislative advocacy advertising, Jaime leads our team with a focus on providing award-winning client service and persuading audiences—when not persuading her three sons to clean their rooms or eat veggies. After experience at Starcom (Publicis) and The Atlantic, Jaime joined Basis over 10 years ago and has led successful government and public affairs work for a broad variety of key clients since.|Brian leads a team supporting clients in reaching key opinion leaders, influential constituents, and government officials through digital media. Brian has been in the ad industry since age six, but most recently, prior to Basis, Brian was Director of Sales Planning & Strategy at The Washington Post, managing the team responsible for all digital advertising. Brian also has three children under age six, so he is an expert in creating organization amidst chaos.

Brian Wohlert

VP, Client Development, Basis Technologies

Brian leads a team supporting clients in reaching key opinion leaders, influential constituents, and government officials through digital media. Brian has been in the ad industry since age six, but most recently, prior to Basis, Brian was Director of Sales Planning & Strategy at The Washington Post, managing the team responsible for all digital advertising. Brian also has three children under age six, so he is an expert in creating organization amidst chaos.

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