Always On: Today’s Cross Device Opportunity

These days, Americans spend more than half of their waking hours consuming media across a variety of connected screens. That’s a lot of screen-time—and it’s created a multitude of challenges behind the scenes. Many marketers are struggling to effectively reach consumers who are connected to an average of 4 or more devices a day. How can marketers acknowledge the significance of understanding their consumers’ journey across multiple screens, and seek to craft media and marketing plans that reflect those behaviors?

This webinar spotlights the notable rise of cross-screen behaviors and how cross-device technologies can help advertisers take important steps to better connect with their audiences.

  • What powers cross-device ad solutions?
  • How can enhanced programmatic opportunities help advertisers reach media metric goals more successfully?
  • Which reporting options and best practices should I keep in mind to make the most of my cross-device campaign?