Dec 15 2021 Ryan Manchee Webinar Strategy 2022 Trends: Our Frictionless Future Featured: Noor Naseer VP of Media Innovations and Technology, Basis Technologies Kaitlin O’Brien Manager, Media Innovations and Technology, Basis Technologies In today’s on-demand world, consumers often value ease and convenience above all else. People increasingly base their decisions around whatever option requires as little friction or effort as possible. Current shifts in technology—be they small or seismic—demonstrate the embrace of this trend as people spend more time with screens, services and systems that simplify their lives. In our 2022 trends presentation, we’ll highlight how a world averse to friction is reshaping tomorrow’s opportunities for marketers. Basis Technologies’ Noor Naseer and Kaitlin O’Brien will dig into four key trends: Seeking Cookieless Clarity: Why does it feel like the endless discussion on the cookieless future tends to leave us feeling just as confused as we were before? We’ll examine the factors enabling cookieless confusion and look at what, when and how to explore cookie alternatives to make things clearer.Defining DeFi: We’ll break down the basics on decentralized finance (DeFi) pillars like blockchain, cryptocurrency and NFTs, and explore the opportunities they’re paving for marketers and advertisers.Examining Our Hybrid Reality: Consumers’ attitudes about how, when and where they interact with a brand or business have changed. People now expect a seamless experience—be it virtual, in-person or a blend of both. What must marketers appreciate about this shift, and how can they manage these new expectations to succeed in a hybrid world?Finding a Brand’s Heartbeat: In the face of a myriad of domestic and global market crises, companies are trying to escape the onset of brand atrophy. Discover the winning mix of factors that consistently keep companies near and dear to their customers despite challenging business externalities—a properly managed brand heartbeat. Watch Webinar ► View Slides What to Expect From Basis Technologies Webinars Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape. Get to know our experts Noor Naseer VP of Media Innovations and Technology, Basis Technologies Noor Naseer is VP of Media Innovations and Technology at Basis Technologies. She serves as a leader of innovative media strategy development and client education. She guides clients on how to evolve media plans to accommodate ever-changing consumer behavior, media consumption and advertising trends. Noor has written for and been cited in industry outlets including MediaPost, Advertising Week and Multichannel News. She has spoken at events for the 4As and the American Marketing Association. She hosts adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media buying and planning roles at Starcom MediaVest Group. She is a graduate of Northwestern University with an M.S. in Integrated Marketing. Kaitlin O’Brien Manager, Media Innovations and Technology, Basis Technologies Kaitlin O’Brien is a Manager on the Media Innovations + Technology team at Basis Technologies. Prior to joining Basis, she oversaw programmatic media buying at biosciences company, Thermo Fisher Scientific. She has spent the bulk of her career at digital media-focused agencies in media strategy and planning roles. Assisting clients in navigating and adopting new tech capabilities has deepened her interest in exploring emerging tech and its implications for our world.