Strategy

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.

In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.

Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.

Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.

To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.

Digital ad pros were all in on several topics this year. From AI to CTV to privacy and more, see the articles that proved most popular.

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.