May 20 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
May 2022 Case Study Strategy Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.Read More
May 18 2022 Blog Retail & E-commerce Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.Read More
May 9 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.Read More
May 4 2022 Blog Cannabis Five Cannabis Consumer Personas to Know As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance ...Read More
May 3 2022 Blog Strategy Eight Steps to Start Marketing in the Metaverse We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse ...Read More
Apr 29 2022 Blog Strategy Why Contextual Targeting is Having a Moment in Digital Advertising What is contextual targeting, how does it work, and why is it a surprisingly great solution for today’s digital advertiser?Read More
Apr 26 2022 Blog Connected TV Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.Read More
Apr 22 2022 Blog Audio Why Audio is Digital Advertising’s Fastest Growing Category A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of ...Read More
Apr 15 2022 Blog Programmatic What is Responsible Advertising? Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your ...Read More
Apr 13 2022 Blog Retail & E-commerce Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green ...Read More
Apr 6 2022 Blog Strategy SXSW Reflections: Brands Can’t Afford Inauthenticity According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies ...Read More
Mar 2022 Podcast Episode 28 Strategy Are You Ready to Take Programmatic In-House? Raashee Gupta Erry Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision ...Read More
