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3 Ways Retail Brands Can Optimize their Digital Footprint
Apr 20 2021

3 Ways Retail Brands Can Optimize their Digital Footprint

Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.
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SEO Resources

Search Optics is Raising the Bar with Basis

Marketing agency Search Optics leveraged Basis to enhance and refine the digital media campaigns of their client portfolio. Learn how here.

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9 SEM Trends You Need to Know for 2021

Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021.

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How to Build a Revenue and Conversion-Driving SEO Dashboard

We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.

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The Top Dashboard Components for Better Keyword Optimization

Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.

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Friend or Frenemy: the Synergy Between SEO and PPC

When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know about SEO and PPC synergy.

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Travel and Tourism PPC Tactics | The Ultimate Guide

We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search advertising in 2020 and beyond.

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Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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A Brief History of Search Engine Marketing

Developments in the last two decades paved the way for paid online advertising to expand. Dive into the history of search engine marketing.

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These Five Digital Media Trends Will Stay Behind in 2018  

In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while others ...

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