Apr 20 2021 Blog Retail & E-commerce 3 Ways Retail Brands Can Optimize their Digital Footprint Here are three things retail challenger brands should know if they want to make the most of their digital ...Read More
Mar 2021 Case Study Search Search Optics is Raising the Bar with Basis Marketing agency Search Optics leveraged Basis to enhance and refine the digital media campaigns of their client portfolio. Learn ...Read More
Dec 9 2020 Blog Search 9 SEM Trends You Need to Know for 2021 Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM ...Read More
Nov 17 2020 Blog Search How to Build a Revenue and Conversion-Driving SEO Dashboard We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.Read More
Nov 2 2020 Blog Search The Top Dashboard Components for Better Keyword Optimization Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely ...Read More
Mar 5 2020 Blog Search Friend or Frenemy: the Synergy Between SEO and PPC When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know ...Read More
Feb 19 2020 Blog Travel & Tourism Travel and Tourism PPC Tactics | The Ultimate Guide We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search ...Read More
Nov 13 2019 Blog Social Media Leveraging Paid Search Insights to Optimize Other Advertising Channels Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.Read More
Mar 29 2019 Blog Search A Brief History of Search Engine Marketing Developments in the last two decades paved the way for paid online advertising to expand. Dive into the history of search engine ...Read More
Feb 21 2019 Blog Retail & E-commerce These Five Digital Media Trends Will Stay Behind in 2018 In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while ...Read More
Jan 17 2019 Blog Search National vs. Local Geo-Targeting: Which SEM Strategy is Best? We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for ...Read More
Dec 14 2018 Blog Search How to Leverage Google Maps to Supercharge Online Advertising Trying to learn how to advertise on Google Maps? Want enhance your digital advertising strategy? Learn everything you need to ...Read More
Aug 22 2018 Blog Financial Services SEM for Financial Services: Everything You Need to Know Do you manage SEM for financial services? Read our in-depth guide on how to improve search engine marketing for the financial ...Read More
