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Mar 29 2024

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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Industry News Resources

Halfway Home: The Biggest Advertising Stories from the First Half of 2023

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.

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Scout: The Ad Agency Jobs AI Will Replace, Cannes Grand Prix Winners, and More

TV upfront budgets, a new lawsuit against Google, and more feature in this week's list of top digital marketing content.

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Scout: The Impacts of Reddit’s Blackout, Google’s Latest Antitrust Charge, and More 

Cultural representation, the future of identity, and more feature in this week's digest of top digital marketing content.

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Scout: Twitter’s Downward Spiral, the Uptick in OOH, and More

News from Apple and Amazon Prime, a little something from TSwift, and more feature in this week's digest of top digital marketing content.

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Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More

Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.

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Innovations in Search and Social [May 2023]

Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.

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Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More

News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.

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Scout: How AI Will Change SEM, Advertising During Pride Month, and More

Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.

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Scout: AI Warnings, Upfronts Updates, and More in This Week’s Digest of Top Digital Marketing Content

Ad spend insights, search engine marketing strategies, and more feature in this week's digest of top digital marketing content.

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