Aug 2022 Guide Programmatic The Programmatic In-Housing Readiness Quiz Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see ...Read More
Jun 2022 Case Study Cannabis Cannabis Retailer Reaches Unprecedented ROAS with Basis DSP Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.Read More
Jun 10 2022 Blog Programmatic Everything You Need to Know About Programmatic In-Housing Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.Read More
Apr 11 2022 Blog Programmatic Programmatic In-Housing: The Considerations You Need to Make Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.Read More
Mar 2022 Podcast Episode 28 Strategy Are You Ready to Take Programmatic In-House? Raashee Gupta Erry Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision ...Read More
Feb 10 2022 Blog Programmatic Programmatic Advertising in 2022: 7 Trends to Know From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.Read More
Sep 10 2021 Blog Programmatic The Keys to Bringing Programmatic Advertising In-House A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...Read More
Aug 2 2021 Blog B2B Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital ...Read More
Jul 30 2021 Blog In-Housing Basis Delivers 48% ROI for Brand Marketers The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...Read More
Jul 2021 Report In-Housing The Total Economic Impact™ of In-Housing with Basis Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. ...Read More
May 2021 Case Study Cannabis CBDeebly is Pioneering CBD Marketing, Powered by Basis Explore how Basis Technologies' automated digital media management platform empowered CBDeebly to meet and exceed CPA, AOV, and ...Read More
May 2021 Case Study B2B How Basis Helped Fathom Retain and Grow Digital Business Read how Fathom leveraged Basis Technologies' DSP to unite automation with holistic media management and drive real impact for ...Read More
Apr 2021 Case Study Programmatic Flexible Solutions Help Monster Stay at the Top of their Game Global online employment solution Monster had worked with a litany of prohibitive DSP partners—until they found Basis.Read More
