Apr 11 2022 Blog Programmatic Programmatic In-Housing: The Considerations You Need to Make Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic ...Read More
Mar 2022 Podcast Episode 28 Strategy Are You Ready to Take Programmatic In-House? Raashee Gupta Erry Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision ...Read More
Feb 10 2022 Blog Programmatic Programmatic Advertising in 2022: 7 Trends to Know From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.Read More
Sep 10 2021 Blog Programmatic The Keys to Bringing Programmatic Advertising In-House A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...Read More
Aug 2 2021 Blog B2B Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital ...Read More
Jul 30 2021 Blog In-Housing Basis Delivers 48% ROI for Brand Marketers The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...Read More
Jul 2021 Report In-Housing The Total Economic Impact™ of In-Housing with Basis Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. ...Read More
May 2021 Case Study Cannabis CBDeebly is Pioneering CBD Marketing, Powered by Basis Explore how Basis Technologies' automated digital media management platform empowered CBDeebly to meet and exceed CPA, AOV, and ...Read More
May 2021 Case Study B2B How Basis Helped Fathom Retain and Grow Digital Business Read how Fathom leveraged Basis Technologies' DSP to unite automation with holistic media management and drive real impact for ...Read More
Apr 2021 Case Study Programmatic Flexible Solutions Help Monster Stay at the Top of their Game Global online employment solution Monster had worked with a litany of prohibitive DSP partners—until they found Basis.Read More
Apr 2021 Guide Video The Video Unleashed Guide 2020 has transformed the way we create, view, engage with, and share video advertising. Video is everywhere - read our guide to ...Read More
Feb 2021 Case Study Health & Pharma Why St. Elizabeth Healthcare Loves the Basis Technologies Customer Experience Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.Read More
Feb 2021 Case Study Video Verdin Marketing Leverages Basis to Increase their Clients’ CTRs and Website Traffic A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their ...Read More
