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Everything You Need to Know About Programmatic In-Housing
Aug 18 2023

Everything You Need to Know About Programmatic In-Housing

Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
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In-Housing Resources

Programmatic Advertising 101: What Is Behavioral Targeting?

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

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Maximizing ROI on Programmatic Advertising Spend

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

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The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

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Cannabis Retailer Reaches Unprecedented ROAS with Basis DSP

Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.

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Programmatic In-Housing: The Considerations You Need to Make

Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.

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Are You Ready to Take Programmatic In-House?

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

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Programmatic Advertising in 2022: 7 Trends to Know

From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.

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The Keys to Bringing Programmatic Advertising In-House

A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...

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Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

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