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Identity

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Feb 29 2024

Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.
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Identity Resources

Scout: The Impacts of Reddit’s Blackout, Google’s Latest Antitrust Charge, and More 

Cultural representation, the future of identity, and more feature in this week's digest of top digital marketing content.

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Are You Asking the Right Questions About the Future of Identity?

The death of third-party cookies has advertisers scrambling to figure out what the future of identity will look like.

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Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising

Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.

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How Advertising Automation Can Help You Through the Identity Crisis (as Told by Taylor Swift)

Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.

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5 Recommendations on How Marketers Can Succeed in a Privacy-First Future

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

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Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023

Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.

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Still Figuring Out Your Data Privacy Action Plan? Read This.

Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.

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How to Make the Most of Your First-Party Data

We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.

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Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

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