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Why Contextual Targeting is Having a Moment in Digital Advertising
Mar 14 2024

Why Contextual Targeting in Digital Advertising Is Here to Stay

What is contextual targeting, how does it work, and why is it a surprisingly great solution for today’s digital advertiser?
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Identity Resources

Cookieless Advertising for Financial Services Marketers

Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Education Marketers

Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.

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Cookieless Advertising for Cannabis Marketers

Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Automotive Advertisers

Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.

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Identity vs. Privacy: Digital Advertising in a Cookieless World

See how advertisers are navigating third-party cookie deprecation, signal loss, and data privacy in this comprehensive report.

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The Cookieless World: New Identity Solutions

With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.

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Digital Advertising is Under the Spotlight. How Will the Industry React?

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.

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The Importance of Trust in Financial Services Marketing

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.

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The Wonderful World of Geotargeting and Location-Based Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

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