May 20 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
Apr 29 2022 Blog Strategy Why Contextual Targeting is Having a Moment in Digital Advertising What is contextual targeting, how does it work, and why is it a surprisingly great solution for today’s digital advertiser?Read More
Feb 10 2022 Blog Programmatic Programmatic Advertising in 2022: 7 Trends to Know From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.Read More
Jan 27 2022 Blog Retargeting On the Topic of Google Topics Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are ...Read More
Dec 20 2021 Blog Strategy 4 Quick Tips for Marketing Success in 2022 From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming ...Read More
Dec 2021 Report Strategy Frictionless Future: 2022 Trends Report Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.Read More
Dec 15 2021 Blog Identity 2021 Roundup: Everything We Published About the Future of Identity in Advertising Are you looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and ...Read More
Nov 30 2021 Blog Identity Three Types of Identity Solutions to Consider in a Cookieless World For the most part, identity solutions for a cookieless world fall into three categories. Read on to learn about the pros and cons ...Read More
Nov 22 2021 Blog Strategy Programmatic I/O 2021: Takeaways on Identity and Contextual Targeting The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main ...Read More
Nov 16 2021 Webinar Identity Navigating Identity and Addressability Without Third-Party Cookies In this webinar, learn what it means to build first-party relationships with consumers and why it's imperative to create an ...Read More
Jun 2021 Podcast Episode 23 Retargeting Test Cookieless Targeting…Now! Angelina Eng Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers ...Read More
Jun 24 2021 Blog Programmatic 5 Recommendations on How Marketers Can Succeed in a Privacy-First Future As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to ...Read More
Jun 24 2021 Blog Programmatic Centro on Google’s Plan to Delay Third-Party Cookie Blocking Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.Read More
