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Brand Safety

Seats in congress where legislators consider legislation on digital advertising regulation
Jan 29 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Brand Safety Resources

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green marketing just aren’t good enough.

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Empowering Responsible Advertising

Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.

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Advertise Ethically with Basis

Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution. 

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Ask the Expert: What’s Happening with Brand Safety on News Sites?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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How To Maintain Brand Safety During Programmatic Media Buys

Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...

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Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago ...

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Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...

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How Centro Ensures That Advertising is Served with Brand-Safe Content

There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since ...

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Have your cake and eat it too: adopting a brand safety approach that doesn’t cost you scale.

The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...

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