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Mar 25 2024

How AI is Transforming Social Media Advertising

We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.
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Automation Resources

Programmatic Advertising Trends to Know for 2023

We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.

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Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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2023 Trends for B2B Marketers

An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.

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Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.

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The Secret Sauce for Marketers Looking to Spice Up Their Creative Game

For advertisers, crafting strong creative for campaigns is essential. Here, we dive into a tool that gives them time and energy to do so.

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Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: it has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.

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Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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Media Complexity in the Marketing Landscape

Learn about the factors causing media complexity, and the solutions that are poised to usher in a better future for everyone working in the marketing space. 

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